While it’s easy to think of Instagram as a social network for sharing selfies and food pictures, the platform has evolved into a powerful marketing tool with over 500 million monthly active users. It can help your marketing strategy for promoting brands. In fact, the platform is now home to more than 4 million businesses.
If you’re a small business owner, there’s a chance that your social media marketing strategy doesn’t include Instagram. And that’s a big mistake.
Instagram marketing can help increase your brand visibility and provide an additional source of traffic to your website, while also giving you the opportunity to connect with potential customers on a more personal level. But how do you get started?
In this post I will share simple steps for successful Instagram marketing, so read on to find out more!
What is Instagram?
Instagram is a very popular social platform that allows users to share photos and 15-second videos. Instagram is the fastest-growing social platform right now. It’s huge for businesses because it allows people to publish their stories through photos and videos.
It also has a wide range of filters which makes the look of your content very unique. Instagram stories are one of their most popular features, so if you want to start getting into that, this article will help you get started with some great tips!
In the last few years, Instagram has become a major player in the media world. This growth can be attributed to the fact that they have been able to grow their audience at a faster rate than any other social network on earth.
This growth can be contributed to some features of the app, such as “Stories” which allow you to upload images and video for just 24 hours, then they disappear forever. It also uses hashtags which makes it easy for users to find content related to what
What is Instagram Marketing?
There is no doubt that Instagram has become one of the leading social media platforms in the world. The statistics are overwhelming: over 500 million active users, 70 million photos shared daily, and 1.5 billion likes every day!
The question is how to use this platform for marketing purposes so you can attract customers? How do you share your products or services with your audience successfully? Successful brands have already started to use Instagram as a marketing tool so let’s take a look at what they are doing right and try to learn from them.
Instagram is a great tool for small businesses to use to build an audience and grow their brand. It’s also the third-largest social media platform with over 500 million active users, which means it can be an easy way to drive traffic back to your website or blog.
Instagram marketing works best when you post high-quality images that are relevant to your target audience, whether they’re related to your business or not.
You may also like to read this article:
- Twitter Marketing Strategy
- Facebook Marketing Strategy
- LinkedIn Marketing Strategy
- Pinterest Marketing Strategy
- Email Marketing Strategy
- Reddit Marketing Strategy
- Quora Marketing Strategy
- YouTube Marketing Strategy
How does Instagram Marketing work?
Instagram advertising is still fairly new on the market, but already it has proven to be an excellent tool for companies to reach out and grow their audience. Companies can target specific users based on demographics, interest, location, gender, keywords, and more.
Just like any other social media platform you use to promote your business or blog posts, you need a strategy. It’s not enough just to sign up for Instagram ads and start spending money willy-nilly on them; you need analytics that shows you the right direction. There are some things that work better than others in terms of targeting audience segmentation
Instagram is a great platform to share your favorite moments, locations and products. Instagram can help you to get more likes and followers on your account. It’s the best place for branding purposes because it works as a visual medium.
Whether you are a blogger or a business owner who wants to market your products, Instagram is one of the social media platforms which can help you in this regard. This platform has been used by millions of people from around the world for sharing pictures with friends and loved ones. Users can upload pictures through their smartphones or other devices that support apps. The picture quality will then automatically
Instagram is a social media behemoth, with 500 million active users per month. It’s the second most popular social network in the world, after Facebook.
As you might have guessed, Instagram marketing can be incredibly profitable for your business.
Instagram is different from other social media platforms because it’s all about engagement. It’s a great tool for businesses to connect with their followers and potential customers; however, it can be challenging to get noticed on Instagram without a strong marketing strategy.
What makes Instagram such a great platform is that the users dictate what they like and don’t like, not the social network itself. This means there are no algorithms and brands need to rely purely on quality content and engagement in order for their posts to do well on the platform.
Get started with Instagram Marketing Strategy:
Here are some powerful Instagram marketing strategies that can help you to grow your business:
1. Create a Business Profile
Before starting Instagram marketing, you have to create a business account properly. You need to just go to Setting and click on Switch to Business Profile. A business profile allows you to create and publish Instagram ads without using Facebook advertising tools.
It also allows you to use Instagram analytics tools, called insights, that give you the information of impressions and reach of your posts. You can also track metrics and understand your audience.
There are a few tips to do optimizing your username, profile photo, and bio:
- Username: You should choose a name that is catchy, easy to spell, and easy to remember. You can add a keyword, service, and product.
- Profile Photo: You should use your profile photo as good quality and reflects your brand.
- Bio: Here you can use a few chosen words like what you do, how you help your audience, and a call to action. You may add your website link wisely.
2. Tag Your Location
You can add your business location to Instagram so users can easily navigate there using apps like Apple Maps or Google Maps. To do add your location, click on Edit Profile. You will see Public Business Information them click Contact option.
You will see an option for the business address. When you create a post you need to tag your business location. It will help your audiences to find your location.
3. Create a cohesive
Instagram is a visual platform, you can’t post without sharing media. All of your posts should go together and look good when viewed in the grid format. To create a cohesive feel, choose a style, filter, and color that will be used across all posts.
4. Write Engaging Captions
If media takes the forefront on Instagram, captions still matter. It helps to engage your audience, tell them more about the post and invite them to join the conversation.
You can write captions of up to 2200 characters. Many studies have been performed which found that captions with about 10 to 50 characters performed the best. You can help to increase engagement by sharing something and then asking users a question.
5. Focus on the Target Audience
You have to find out what about your product or brand attracts your target audience and reflect this on Instagram.
Do not compromise on the quality of your posts and messages and use this platform to bring your audience closer through conversations on shared values and visions.
6. Research your Competitor
If you want a successful Instagram marketing strategy, you should research your competitor very carefully. You can use the Socialinsider tool to research your competitor and see what strategies they are using to reach their customers.
When you are researching your competitor, you have a few questions on your mind- what type of post are they publishing on Instagram, and what is their hashtag strategy?
7. Use Hashtags
Hashtags are used on Instagram for users to track the post they are looking for. So you need to use your hashtags properly that more users can find your posts during their search.
Here are some hashtag tips to keep in mind:
- Add up to 30 but typically 2-8 are best practices. You don’t come off spammy
- You can search for hashtags to see how many people follow them
- Track the performance of the hashtags on your post
- Create a specific hashtag for your brand or product
- You can add hashtags in your caption or comment
8. Make Carousel Posts
Carousel posts led to a higher impression rate on Instagram. Carousel posts are a great option to showcase a product and a post with the team. Carousel allows still images that can swipe through on one post. You can add up to ten photos or videos in a carousel post.
9. Post Stories Regularly
A story is a still image or short video up to 15 seconds long. You can post up to 100 stories within 24 hours. Stories help add more to your brand story. Stories are the most popular feature on Instagram.
Make sure they align with your brand voice, various fractures available like music, filters, GIFs, mentions, and hashtags to make them more interesting. It can increase brand loyalty and engagement. It also helps you collect helpful insights to improve your products and services.
Conclusion of Instagram marketing
In the world of social media, Instagram has become one of the most popular platforms for marketing. This is because it’s an incredibly visual platform. It’s relatively easy to use, and it gives businesses a chance to connect with their audiences in a variety of ways. Instagram can make your business more approachable, help you build brand awareness, and even generate sales.
Did you know that the average Instagram user spends 23 minutes per day on the app? That’s more time than they spend on Snapchat (17 minutes) and Facebook (15 minutes).
The photo-sharing social media platform has exploded in popularity over the last few years. With 1 billion monthly active users to date, it’s no surprise that businesses are turning to Instagram as an effective marketing tool. This guide will teach you how to use Instagram for business by walking through step-by-step strategies for