Do you need the easiest way to learn SEO online at home for free? You have come to the right place. If you are a beginner at SEO. Here is a step-by-step guide to learn SEO at home only for you.
Every website owner wants to see his site is ranking on the Google search results page. You will exactly know what methods are involved in implementing SEO for any website.
Ranking in the search results is not so easy. Because Google and other search engines continuously change their algorithm. So it becomes more difficult to rank into search results.
`In this article, you will exactly know how to learn SEO at home step by step for beginners.
Let’s get started with,
How to Learn SEO at home?
Here you will get all information about search engine optimization.
What is SEO?
SEO stands for Search Engine Optimization. SEO is the process of optimization a website’s visibility on the organic search engine results in pages for a target set of keywords and keyphrases.
SEO is the art or technique of helping a higher position of a webpage on the search engine results pages. The higher position of a webpage on the search results in pages, the more visible the page will be.
It also increases the quantity and quality of traffic to your website through organic search engine results pages (SERP). It is an essential digital marketing strategy and an ever-growing industry.
Why is SEO Important?
Many people use the search engines- Google, Bing, and Yahoo- to discover. Organic traffic visits usually those sites, which are on the first search results page.
If you don’t use SEO techniques, visitors usually not found your site.
SEO helps you create a brand identity and increase online traffic, which increases and boost product sales and online visibility.
In other words, they provide new targeted visitors or traffic. SEO is an essential digital marketing strategy and an ever-growing business.
For example- if your site sells shoes, the search engine will send you people specifically looking to buy shoes.
So if you can get your site to the first page of search engine result pages, you can get more traffic and incredible opportunities to increase your business.
SEO is the process of optimizing your online content so that a search engine likes to show it as a top result for the searches of a certain keyword. Then that’s why SEO is so important.
SEO is divided into two parts- Internal SEO (On-Page SEO ) and External SEO (Off-Page SEO )
To give you a better example of SEO, let’s pretend you’re building a new shopping mall.
Before constructing your shopping mall, you first have to focus on internal and external factors. Most importantly, you have to focus on what makes a great visitor experience.
If you have taken good care of both internal and external factors, chances are your mall will be booming with business.
Similarly, before building your website, you have to good care of both internal and external factors. Internal SEO is known by on-page SEO and external SEO known by off-page SEO.
Internal SEO: On-Page Optimization
On-page optimization is base for starting your SEO implementation and everything you do on your website. If you want to know how to learn SEO at home, On-page optimization is your first step for SEO.
On-page Optimizing Factors:
- Title tag– Title tag is one of the important ranking factors. It also influences click-through rates and the most important factor of on-page SEO. This lets visitors know what your page is all about. It drives more attention to visitors when they visit search result pages. Search engines display the first 50-60 characters of the title tag.
- Meta description– A meta description is a brief description that summarizes the content of a webpage. It also displayed on the search result page. It describes your page in more detail. The meta description gives users more understanding of what your webpage is about. It also increases click-through rates.
- Competitor analysis-Here you will have to complete an overview of your competitor, what keywords they are using.
- Long–tail keywords– You have to focus on long-tail keywords. This is the best way to get your website to rank faster.
- Image optimization– It’s good SEO practice to have well-optimized images for your website. Compression on your images. Your images alt text.
- Keyword density– To avoid keyword stuffing your content must as keyword density as low as 105% to 2%. Add your keyword, on the title tag, meta description, and contents top area.
- Internal links-Internal links are very important to your pages as this lets Google crawl and index your website.
- Heading tag– H1 tag is the most important ranking factor for on-page SEO. Your page must follow h1,h2,h3,he4,h5, and h6 heading hierarchy. It marks the content flow and improves user interaction while they reading. Heading hierarchy adds value to your website ranking.
- How you use no-follow and do-follow links
- Loading speed- The loading speed of your page is an important factor for ranking your site.
There are three big categories of on-page SEO that you will need to take a look at. The first and most important is keyword research.
Before you do anything with your website, the first thing you need to understand what keywords you want to rank for.
Keyword research can help you discover what visitors are actually searching for. It should be the first thing you do before filling up your site with content.
When starting keyword research, you have to research for those keywords that are higher in volume and have low competition. There are many free tools available for keyword research.
I generally prefer Google Keyword Planner and. It’s all free keyword research tools that help you in analyzing these keyword matrices.
Focus on Longtail Keyword
As a beginner, you need to look out for as many long-tail keywords as you can. Long-tail keywords are so easy to rank highly for as generic keywords.
Long-tail keywords are also more specific to a user search query and more likely to result in a conversion.
Since you ideally want to include your targeted keyword in your post’s headline and throughout the article, you need to choose your keyword before you start writing.
For example, if you know people are searching for the exact keyword “How do you make a website”, you can create a content titled “How to make/create your own website”
You can build a long list of keywords before you start constructing your content. You should write your article using your targeted keywords.
Insert your keywords where appropriate.
Use your keywords in the title tag, meta description, subheading, image alt tags, anchor text, and content body. Keywords using the URL is the most important ranking fact for your site.
Here are some best keyword research tools below:
- Google Keyword Planner
- WordStream’s Keyword Tool
- KW finder
You can use these keyword research tools to get profitable keyword suggestions and find high-paying keywords. You can also use the Google Keyword Planner to conduct your SEO keyword research.
For more detail, you can also read this article: How to do Keyword Research.
Google wants just one thing, people to keep coming and using Google. If people keep and use Google, they can keep selling ads to advertisers.
They need to provide users with the best result and best information for their search queries.
If Google’s goal is to provide their users with the best content on their search query, the content needs to be good and better, for your website to rank on the first page of the search engine result pages.
Google Search engines like unique and high-quality content.
On the other hand, duplicate and scraped content will not do well on the search result pages.
You have probably heard it before: Content is king. Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.
Google always tries to give users the best experience possible by directing them to the greatest content it can find. For your website to rank on the first page of the search result, the content needs to be good and best.
Clean Structure and Good user Experience Increase your Ranking chances
Websites that have a clean structure with content organized by different categories, search engine spiders easily crawl through pages and index them properly.
The search engine can detect whether users will find it easy or not to navigate through a site. Sites with a clean structure and good user experience, search engines tend to rank higher on the search result pages.
Search engines encourage you to participate in your community and provide value, which can increase the chances of attracting inbound links (backlinks) to your site.
If your content is interesting,share-worthy, and high quality, you have more chances to share your content through popular social networks. Linking to your site can get a lot of inbound links.
Search engines were built for humans. Focus your site on delivering a good user experience. If you answer all the comments, you are doing great SEO.
If the top results all have 2000 word in-depth articles, with images, videos, and links to other great resources, you can’t expect to outrank them with a low-quality 400-word article.
Provide more value in your content than the sites you want to rank above.
The sitemaps protocol allows a search engine to inform about URLs on a website that is available for crawling. A sitemap is an XML file that lists the URL for a site. Its recommended to include a sitemap to the search engines.
You can create your sitemap using free sitemap generator tools like https://www.xml-sitemaps.com
In order to submit your sitemap to Google, you will need a Google Search Console account.
I suggest you read the Google Content Quality Guidelines very carefully, not to violate any Search engines guideline.
Note: Do not copy and paste any content from any site. Google is smart enough to catch you, penalize, and banned your website.
For more detail, you can also read this article: On-page SEO Guide
External SEO: Off-Page SEO
External SEO is commonly known as off-page SEO. Basically, most relevant backlinks from as many relevant high authority sites achieve and maintain high rankings on the search result pages.
A backlink is an inbound or incoming link to a particular website, referenced from another website.
If page A links to page B, it means that page B has a backlink from page A. Backlinks from other websites to your pages indicate to search engines how trusted and useful your site is to users.
Search engines rely on links to crawl the web page and evaluate the authority and relevance of millions of websites. Link building is actually the most important and lengthy process.
Backlinks are one of the most important ranking factors on search engine result pages. There is a direct correlation between the quantity and quality of backlinks and rankings.
Backlinks refer to the number of other websites that link to your site. Focus on a relevant backlink from another similar topic website.
Backlink usually wins the SEO war, which is the best fact for ranking on search result pages.
There are two types of links, one is an internal link and the other is an external link.
- Internal link: An internal link is a link from one page to another page within the same website.
- External link: An external link is a link from an external website.
All backlinks are not equal. A link from your countries leading news or magazine website is worth more than a link from your local barber’s website.
Links from higher DA (domain authority) forums, that’s are very effective ways of generating quality backlinks.
Similarly, one link from a leading news or magazine website is generally better than ten links from low-quality websites.
Link from popular trusted sites will pull you up, and links from small unknown sites will pull you down. So you need to careful when you are trying to get a link to your site.
Keep in mind, too many low-quality links from spammy websites will be ignored at best and hurt your website at worst.
If you provide high-value content, high domain authority sites will link your site naturally.
Getting a backlink from a high DA site is always a valuable and the most effective way to get on the first page of Google and other search engine search result pages.
You can comment on forums by making a signature link with a link to your site. Every post you make in that forum will be a high-quality backlink.
Join some high domain authority sites like:
Share your content on social networks. Social media became an important ranking factor when it comes to off-page SEO. Include social share, and likes buttons for your articles.
This makes it easy to share and populate your articles with their friends and family.
I recommend as a starting point, read Google’s official guide Search Engine Optimization Starter Guide.
For more detail, you can also read this article: How to get Backlinks
Anchor text is a visible and clickable part of a hyperlink. It helps the search engine and visitors to indicate what the linked page is about.
An anchor text is a text you click on that takes you to a referenced URL. The anchor text of a link is another ranking fact that search engines use. A keyword-rich anchor text was a strong ranking factor.
Links with exact match anchor text from a high authority site, which is the most important ranking factor for your site.
The location of the backlink is also an important factor.
Backlink in the main content area is the most essential factor for rank in search engine pages.
Basically, you want to acquire as many backlinks from other sites that are closely relevant to the topic of your site and your site’s internal pages. You also want a natural-looking link profile.
A quality backlink means, links from an authoritative website, relevant topic, a different backlink from a different website, and place link near the top in the body.
You should be careful and aim at a natural mix of various anchor text types. Any obvious attempt to manipulate the anchor text of your links may be detected and penalized by Google and other search engines.
Off-page SEO is typically link building and creating social signals for search engines to determine the authority of your site as well as the context of your site.
Be careful do not to violate any of Google’s Content Quality Guidelines. As long as you avoid doing any Black-hat SEO, you are most probably doing White-hat SEO.
For more detail, you can also read this article: Off-page SEO Guide
SEO learning also never stops. Google and other search engine making changes to their algorithms. You have to keep learning these changes and keep yourself updated.
In this article, I hope you learn important SEO steps. You must follow those steps. Keep patience and perseverance, your hard work will start showing results.
Many of them fail to rank is search result as they do not follow SEO guidelines.
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SEO is not hard to learn but is also not as easy as it looks. If you follow a proper plan and practice with hardly, you can learn SEO in 5-6 months.
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