LinkedIn is one of the most popular social networking sites in the world with over 500 million members. It’s no wonder that more and more people are using LinkedIn marketing strategy for their businesses, gaining new clients, and expanding their network.
LinkedIn is the world’s largest professional and social network, with over 500 million users. 70% of LinkedIn members use it to find jobs, and 45% of the Fortune 500 companies use the platform as part of their LinkedIn advertising strategy.
In this article, I’m going to be reviewing how you can leverage LinkedIn as part of your overall LinkedIn marketing strategy and LinkedIn content strategy.
Let’s get started,
What is LinkedIn Marketing?
LinkedIn is one of the most underrated sources of leads. It holds a lot of potentials for businesses to grow their list and sell products. LinkedIn has over 500 million users worldwide and continues to add millions each year.
The majority of Linked In users are business-minded professionals, and therefore LinkedIn is a great place for any company or business to share valuable content that will help build brand awareness and generate leads.
Fortunately, LinkedIn has been designed from the ground up to foster relationship-building between professionals in the industry. It’s great for targeting audiences and nurturing them over time – which makes it perfect for products selling.
There are 3 types of people on LinkedIn: job seekers, business professionals, and sales professionals. The first category can be found in the “connections” tab, while the second category is within the “groups” tab, and the third group will appear in both tabs (if they choose to make their profiles public).
Why Do You Need LinkedIn Marketing?
LinkedIn has more than 722 million members around the world. It is a great way to connect with colleagues, industry peers, recruiters, and potential employers. You can increase your visibility on the platform by sharing informative and useful content that others will find valuable. The same rules apply to LinkedIn as any social media network—posting only relevant content that adds value to your followers’ lives.
LinkedIn is the most popular professional social media platform with more than 500 million active users in over 200 countries. As a result, it has become a primary tool for B2B LinkedIn marketers to engage decision-makers and generate leads.
LinkedIn is one of the most underutilized platforms by companies engaged in digital marketing activities. According to recent research from Trackmaven, only 25% of B2B marketers are using LinkedIn as a part of their content marketing strategy.
If you are struggling to market your business on LinkedIn, there are some simple things you can do to help boost your exposure. Follow these tips and you should be able to get more leads, customers, and sales. Do any of these tips resonate with you? If so, connect with our team today!
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LinkedIn Marketing Strategy
Here are some tips to success in LinkedIn marketing strategy and LinkedIn content strategy:
Plan Your LinkedIn Marketing Goals
Since LinkedIn is a professional social media site, it’s important to treat it as such. This means not only making sure your profile is complete, you need to begin each campaign by defining and setting your goals.
Your goal should be SMART- Specific, Measurable, Achievable, Realistic, and Timely. You need to use suitable metrics to measure the success of your campaign.
- Increasing your brand awareness
- Building leads or finding potential business decision-makers/customers.
- Engaging with your audience
- Selling your product
Target your Audience
Social media marketing success is fully understanding the tastes and interests of your target audience. You need to spend time to find out who is interested in your product.
You can go to your analytics to give you a reasonable idea of the types of people taking an interest in your page.
Create a Company Profile
LinkedIn has two types of pages- personal pages where people list their jobs and successes. When any manager or employee adds your business as a place of work, LinkedIn will create a company page for you. A company page is a perfect place to describe all stories about your business.
How to create a Business Page on LinkedIn
- Log in to your LinkedIn account
- Click the work dropdown menu on top of the right
- Select the type of page you want to create based on your business
- Provide your business information
- Click on create page
Your LinkedIn company page will reflect all the branding you use elsewhere. You should include your company logo, your colors, your fonts, and links to your website URL.
Analyze Competitors Company Page
To boost your LinkedIn marketing strategy, you need to know how your competitors implement their strategy and what are they doing in their LinkedIn marketing plan.
LinkedIn provides a feature called Companies to track that provides a list of companies similar to yours. It gives you access to a key metric, which is included the total number of followers, followers growth, and social media engagement.
This information can help you to understand what is working well for them and integrate those tactics into your own Linkedin marketing strategy.
Promote your Company Page
If you are marketing on Linkedin, you should be leveraging the platform for best LinkedIn marketing practice. It doesn’t take much effort to create a great LinkedIn page that will attract new customers.
Make sure you are sharing interesting content and using compelling images to engage your audience. Most importantly, don’t forget to ask for likes and comments so your content gets seen by as many people as possible!
You should promote your company page whenever you get the opportunity. You can link the Linkedin logo on your website and other social accounts, encouraging people to follow you on LinkedIn.
You should be asking all your friends and family members to follow your company page. You can also add a link to your LinkedIn page in places such as your email signature and newsletters.
Invite your customers to visit and follow your linked company page. Company page admin can invite their connections to follow. Just go to the Admin Tools dropdown in the upper right corner and select Invite Connections.
Post Engaging and Relevant Content
People who follow your account if they receive nothing in return. They will gradually forget about you. You should remember that Linkedin is a more grown-up and serious social network.
It is a perfect place to create and share blog posts that will interest your target market. It is particularly suited to thought Leadership type articles, allowing you to demonstrate your expertise in your niche.
Make sure you are continually updating your company page, you need to publish relevant, informative, interesting content regularly. You do not have to create original content for all your LinkedIn posts.
Use relevant hashtags when you post content to increase visibility even further. You can share other content and links. You can also write, edit, and share articles on LinkedIn.
Use all LinkedIn’s Tools
LinkedIn provides many tools to promote their businesses. Here are some tools list given below:
- LinkedIn Stories and Live
- LinkedIn Groups
- Showcase Pages
- Premium Account
Automate your Outreach
To grow your LinkedIn page, you need to create more relevant connections during the initial stages. You need a lot of outreach, manual outreach can be challenging and time-consuming.
Dux-Soup LinkedIn Automation makes it easy for you. It can help improve your engagement and increase more sales. It automatically views your prospects, endorses them, and sends messages on your behalf. It also set up a drip campaign for your prospects.
Active in LinkedIn Groups
This is an excellent way to build your network with other business professionals. You should be engaging with others and communicating with your target audience in the right way.
Engage with other members by liking their posts and responding to comments on your own posts.
Include LinkedIn Ads
You can boost your campaign on LinkedIn by buying Ads. Linkedin has extensive targeting capabilities, so you need to ensure that LinkedIn only delivers your ads to your targeted audience.
The Ads you can buy:
- Sponsored Content- It boosts your content that can reach a much larger audience.
- Text Ads- PPC Ads that appear on various LinkedIn pages.
- Sponsored InMail- it allows you to send personalized messages to LinkedIn members, like email marketing.
Analytics LinkedIn Progress
You should take time to check your progress towards meeting those goals. You will get the relevant data for your company page. It will give data about the visitors to your LinkedIn page and how they have engaged with your content.
How to get more LinkedIn followers?
One of the reasons why LinkedIn is so successful for marketing purposes is because it allows you to target very specific users based on their age, gender, location, and job title. This makes your advertisements highly relevant. If someone views your ad on LinkedIn they will most likely be interested in what you have to offer because you are targeting them based on who they are instead of reaching out to
LinkedIn is a social media site that has been around for almost two decades, but it’s only in the last few years that marketers have started to see its true potential. It’s connected businesses and professionals from all over the world, making it the ideal marketing platform for any business. But how do you get your products or services in front of your target audience?
With LinkedIn Advertising, you can create custom-made ads directly on LinkedIn. You can choose to target based on industry, company size, job titles, and more. The best part about this is that you can reach up to 500k people
Social media is a world of distractions. No one can concentrate on a single task for very long before their mind begins to wander. This makes it difficult to nurture leads and convert them into sales, especially if they first became acquainted with your company through a cold call or other sales-focused interactions.
Conclusion of LinkedIn Marketing Strategy
In this article, we have discussed the importance of LinkedIn marketing for B2B companies. If you find success with your LinkedIn marketing efforts, you can achieve a great ROI and increase your brand awareness by following these simple guidelines. Don’t forget to like our Facebook page to stay up-to-date on the latest industry trends!